About Us
The national tourism organization promoting Vietnam to the world
Our Mission
To position Vietnam as a leading, sustainable and competitive destination, inspiring travelers with our landscapes, heritage and the warmth of our people.
Our Vision
A responsible tourism industry that shares the benefits of travel with local communities while protecting the natural and cultural treasures of Vietnam.
Organization Structure
We work with regional tourism offices, international representatives, and public-private partners across marketing, product development, quality standards and trade engagement.
What We Stand For
Sustainability, authenticity, hospitality and excellence - guiding every campaign, partnership and traveler experience we create.