From Lecture Halls to Open Roads: The Startup Journey of 5 Sophomore Students
Turning classroom marketing theories into immersive ghost-hunting tours in Saigon. With zero capital, our 5-member student team relies on pure grit and action plans to bring spine-chilling city mysteries to local youth and international travelers
Many believe sophomores only struggle with general courses and exam stress. For our 5-member team in Saigon, however, it was the exact moment a horror-mystery travel project sparked. With no capital or business experience, our only leverage was student IDs and the sheer audacity to challenge the traditional travel market.
This project was born from late-night coffee sessions, where dry marketing theories were forcefully turned into real-world applications. Instead of running standard sightseeing trips, we chose a darker, more thrilling path: designing immersive, puzzle-solving ghost tours that uncover Saigon's hidden urban legends for both local youth and global travelers. A tourism startup doesn't always require massive ventures; sometimes, it simply begins with turning a casual coffee chat into a bold, disruptive action plan.